You’ve launched your Shopify store, driven traffic through ads and SEO, but your sales aren’t meeting expectations. If that sounds familiar, you may be making one or more of the following conversion-killing mistakes:
1. Poor Load Speed
Shoppers expect your store to load in under 3 seconds. Use image compression tools, choose a performance-optimized theme, and avoid app overload to keep your site fast.
2. Weak or Generic CTAs
Your call-to-action should be direct and persuasive. Replace vague buttons like “Click Here” with actionable language like “Buy Now” or “Claim 10% Off.”
3. Complicated Navigation
Simplify your menu structure and use clear categories. Visitors should find what they’re looking for within three clicks.
4. Lack of Social Proof
If your store lacks testimonials or product reviews, it may appear untrustworthy. Use apps like Judge.me to display real customer feedback.
5. Undefined Target Audience
Generic messaging won’t convert. Understand your ideal customer and tailor your branding, copy, and offers to meet their specific needs.
Fixing these issues can dramatically increase your conversion rate and revenue.